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Designing a Menu That Converts

April 6, 2026

A well-designed menu doesn't just list dishes — it guides choices.

  • Place high-margin items where eyes land first: top, center, or in a highlighted block. Prime spots get more attention, so use them for what you want to sell.
  • Use descriptive names — "Slow-roasted rosemary chicken" beats "Chicken".
  • Add photos for signature or premium items when possible. Photos and bold text add visual weight and draw the eye.
  • Grouping — Bundles and sections make choices easier and can boost add-ons and combos.

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